During the summer of 2017, a mesmerizing, 3,100-sq. ft. oasis located in downtown Santa Monica became the third dedicated Rolex boutique operated by GEARYS in the Los Angeles area. This sumptuous addition opened as one of the largest Rolex boutiques in the United States.
Three impressive panels depict a custom scene inspired by the surrounding area, featuring the renowned Santa Monica Pier Ferris wheel, palm trees swaying in the wind, and a lifeguard tower along the Pacific Ocean. The sea - inspired motifs and aqua - colored glass walls decorate the boutique in homage to the Oyster, the water - resistant watch case introduced by Rolex in 1926.
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A mix of materials - from refined wooden paneling to graceful marble - constitute a boutique perfectly at home in the oceanside surroundings that make Santa Monica such a compelling destination for so many. With abundant room to peruse our wide array of Rolex watches, GEARYS Rolex Boutique Santa Monica is a top-tier shopping destination.
GEARYS Rolex Boutique in Santa Monica provides an unparalleled luxury experience with an on - site watchmaker and a customer - facing, fully - equipped workshop. Two lavish private rooms are decorated with handsome wooden cabinetry, opulent leather furniture, and subtle designs depicting the ridges and grooves of the fluted bezel - an iconic Rolex aesthetic feature and a true mark of distinction.
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