Rolex Boutique Rodeo Drive Close

We value your privacy

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Privacy Policy

Privacy Policy

Last Updated: May 8, 2023


We know that your information is important to you. By sharing the Privacy Policy for GEARYS we hope to help you understand how we collect information and how we will use, store, and share that information. It is also meant to inform you of your rights and choices with respect to the information we collect about you. This Privacy Policy applies to information we collect about you both offline and online, including through (the “Services”). By visiting, you are acknowledging that you have read and understand the Privacy Policy described below.

If you have any questions or wish to exercise your rights and choices, please contact us as set out in the “Contact Us” section below. If you are a California resident, see Section 8 (“California Privacy Rights”) below for additional information pursuant to California law, including information on how to submit requests that we not “sell” your personal information.

Privacy Rolex Section

While navigating on the Rolex section of our website, you may interact with an embedded website from In such case,Terms of Use, Privacy Notice and Cookies Policy of are solely applicable.



We (or the vendors we hire to help us operate our business) collect and store the following categories of information that you provide:

You may choose to voluntarily submit other information to us through the Service that we do not request, and, in such instances, you are solely responsible for such information.

We also automatically collect information when you use our sites and services. The categories of information we collect automatically include the following:

The types of tracking technologies we use to automatically collect information include:


We (or the vendors we hire to help us operate our business) use the information we collect for our legitimate interests and our business and commercial purposes in accordance with the practices described in this Privacy Policy. Our business purposes for using the information we collect include the following:


We receive information about you from various sources, both indirectly and directly. To the extent we combine information from other sources with information we have collected about you through the Services, we will treat such information in accordance with this Privacy Policy, plus any additional restrictions imposed by the source of the data, if any. The categories of sources from which we collect information include:

To learn more about how we use the information we collect from these categories of sources please see the “How Do We Use Your Information” section above.


Information sharing can provide a valuable opportunity to be introduced to new resources and products that are compatible with your interests and needs. It is important to note that in some cases we must share your personal information with one or more or our partners in order for you to receive their products or services. We share your information with the following parties:

Notwithstanding the above, we may share information that does not identify you (including information that has been aggregated or de-identified) except as prohibited by applicable law. For information on your rights and choices regarding how we share information about you, please see the “Your Choices” section below.


We take reasonable precautions designed to assure that your data is secure, and we work to protect the security of your information through a variety of measures. However, no system is completely secure and we cannot guarantee absolute security of the information we collect about you, just as the finest lock cannot guarantee physical security. It is also important for you to protect against unauthorized access to your password and to your computer. Be sure to sign off when finished using a shared computer.


We are based in the U.S. and the information we collect is governed by U.S. law. If you are accessing the Services from outside of the U.S., please be aware that information collected through the Services may be transferred to, processed, stored, and used in the U.S. and other jurisdictions. Data protection laws in the U.S. and other jurisdictions may be different from those of your country of residence. Your use of the Services or provision of any information therefore constitutes your consent to the transfer to and from, processing, usage, sharing, and storage of information about you in the U.S. and other jurisdictions as set out in this Privacy Policy. If your data is collected in the European Union (“EU”), we will transfer your personal data subject to appropriate or suitable safeguards, such as Standard Contractual Clauses.


You have choices about how we use your information.


Some web browsers have “do not track” features that allow you to tell a website not to track you. These features are not all uniform. We do not currently respond to those signals.


If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. In particular, you may request (i) a list of the categories of personal information disclosed by us to third parties during the immediately preceding calendar year for those third parties’ own direct marketing purposes; and (ii) a list of the categories of third parties to whom we disclosed such information. To make a request, please send us an email or write to us at the contact information listed below. Indicate in your letter or the subject line of your email that you are a California resident making a “Shine the Light” inquiry. We may require additional information from you to allow us to verify your identity.

Consumer Rights

If you reside in California, you can also make the following more specific requests with respect to your personal information under the California Consumer Privacy Act of 2018 (“CCPA”):

GEARYS will not discriminate against you because you made any of these requests, including by denying goods or services to you, charging you different prices for goods or services, or providing a different level or quality of goods or services (or suggesting the same). None of the foregoing, however, prohibits us from charging you a different price, or from providing a different level or quality of goods or services to you, if that difference is reasonably related to the value provided to us by your data.

If you would like to exercise any of these rights, you or a person you authorize to act on your behalf may submit a request by clicking Your California Privacy Rights, emailing us at or calling us at 800-227-6488. We will confirm receipt of your request within 10 days. We may deny certain requests, or fulfill a request only in part, based on our legal rights and obligations. For example, we may retain personal information as permitted by law, such as for tax or other record keeping purposes, to maintain an active account, and to process transactions and facilitate customer requests. Except as otherwise provided by applicable California law, for purposes of these requests under this Section, personal information does not include information about job applicants, employees and other of our personnel; or information about employees and other representatives of the other entities we interact with.

We will take reasonable steps to verify your identity prior to responding to your requests. The verification steps may vary depending on the sensitivity of the personal information and whether you have an account with us.

California residents may designate an authorized agent to make a request on their behalf. When submitting the request, please ensure the authorized agent is identified as an authorized agent. Prior to responding to any request made on your behalf by an authorized agent, we may require you to provide written confirmation directly to us that you have provided the authorized agent permission to submit such request(s) on your behalf.

Notice of Collection

For purposes of California residents making these requests, please also note the following regarding how we collected, used, and shared your personal information as described in this Privacy Policy in the previous 12 months:

We collect the following categories of personal information for our business or commercial purposes:

We do not generally sell information as the term “sell” is traditionally understood. To the extent “sell” under the CCPA is interpreted to include the activities set out in this Privacy Policy, such as those disclosed in the “Analytics and Advertising” section above, we will comply with applicable law as to such activity. The categories of personal information we disclose for commercial purposes include: Identifiers; commercial information; geolocation data; inferences draw; and internet or other electronic network activity. To the extent, GEARYS sells your personal information as the term “sell” is defined in the CCPA, you have the right to opt-out of the sale of your personal information by us to third parties at any time. Further details about the categories of parties with whom we share information are described in Section 4 of this Privacy Policy.

Financial Incentives

Financial incentives, as defined under the CCPA, include “programs, benefits, or other offerings, including payments to consumers as compensation, for the disclosure, deletion, or sale of personal information about them. Although we do not consider our discounts and offerings to be a “financial incentive,” each may be interpreted to be one under California law.

We offer discounted prices to consumers who sign up for our offerings and voluntarily provide us with certain requested personal information to be used in accordance with this Privacy Policy.

You can opt-in by submitting the requested personal information. You can withdraw your consent at any time by emailing us using the contact information below with “Opt-out of Financial Incentives” in the subject line.

We generally do not treat consumers differently if they exercise a privacy right under California law. However, you will need to provide some personal information in order to receive certain discounts or benefits. In such circumstances, we offer a price difference that is reasonably related to the value of your data to us in connection with the discount or benefit.

The price differences reflected in our discounts and offerings are provided based upon our reasonable determination of the estimated value of the data you provide to us, which takes into consideration a number of factors, including, among other things, our estimates regarding the anticipated revenue generated from such data and the actual and anticipated expenses that we incur in the collection, storage, and use of such data in connection with our discounts and offerings. If you choose to withdraw from our discounts and offerings or choose not to create an account with us, you can still continue to use the Services as a guest user.


GEARYS products and websites are intended for a general audience and not intended for children. We do not knowingly collect personal information (as defined by the U.S. Children’s Privacy Protection Act, or “COPPA”) from any child under the age of 13. If it is brought to our attention that we have inadvertently received personal information from a child under 13, we will promptly remove the personal information from our records in compliance with the Children’s Online Privacy Protection Act of 1998.

We do not knowingly “sell,” as that term is defined under the CCPA, the personal information of minors under 16 years old who are California residents.


We provide links to other websites, platforms, and other services not operated or controlled by us. If you click on a link to another site, your information will be subject to the privacy policy of that site. In addition, we integrate technologies operated by or controller by other parties into parts of our Services.

For example, we offer our content through social media. Any information you provide to us when you engage with our content (such as through our brand page on Facebook) is treated in accordance with this Privacy Policy but also remains subject to these other entities’ privacy policies. If you publicly reference us or our Services on social media (such as using a hashtag associated with GEARYS in a tweet or post), we may use your reference on or in connection with our Services. You can also “like” and “share” our content over social media.

We do not control these other parties, and we strongly urge you to check their privacy policy because they may independently collect information about you and solicit information from you.


As mentioned above, we use analytics services, such as Google Analytics, to help us understand how users access and use the website. Also as mentioned above, part of this process, we may incorporate tracking technologies into our own website and services. In addition, we work with agencies, advertisers, ad networks, and other technology services to place ads about our products and services on other websites and services. For example, we place ads through Google and Facebook that you may view on their platforms as well as on other websites and services.

As part of this process, we may incorporate tracking technologies into our Services as well as into our ads displayed on other websites and services. Some of these tracking technologies may track your activities across time and services for purposes of associating the different devices you use, and delivering relevant ads and/or other content to you (“Interest-based Advertising”).

We also use audience matching services (which is a type of Interest-Based Advertising) to reach people (or people similar to people) who have visited our website or are identified in one or more of our databases (“Matched Ads”). This is done by us providing a list of hashed email addresses to an ad partner or incorporating a pixel from an ad partner into our own Site, and the ad partner matching common factors between our data and their data. For instance, we may incorporate the Facebook pixel on our website and may share your email address with Facebook as part of our use of Facebook Custom Audiences. Some technology services may provide us with their own data, which is then uploaded into another technology service for matching common factors between those datasets.

As indicated above, vendors and other parties may act as our service providers, or in certain contexts, independently decide how to process your information. We encourage you to familiarize yourself with and consult their privacy policies and terms of use.

For further information on the types of tracking technologies we use on the Services and your rights and choices regarding analytics, Interest-based Advertising, and Matched Ads please see the “What Information Do We Collect?” and the “Your Choices” sections above.


We reserve the right to update or change this Privacy Policy at any time and you should check this Privacy Policy periodically. If we decide to change our privacy policy, we will post those changes to this page, and update the Privacy Page modification date above. Your continued use of the Services after we post any modifications to the Privacy Policy on this page will constitute your acknowledgement of the modifications.

Terms and Conditions Rolex Section

While navigating on the Rolex section of our website, you may interact with an embedded website from In such case,Terms of Use, Privacy Notice and Cookies Policy of are solely applicable.


If you have any questions or concerns, or would like to learn more about our privacy policy, you may email us at or call us at 800-227-6488 and speak with a member of our team.


351 North Beverly Drive

Beverly Hills, California 90210

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