Rolex Boutique Santa Monica Rolex Boutique Santa Monica

The Height of Excellence


In 2004, GEARYS unveiled its highly anticipated Rolex Boutique on the famed Rodeo Drive. An unrivaled selection of Rolex watches and unparalleled service ensures its status as a premiere destination in the heart of Los Angeles's luxury shopping district.



Rodeo Drive is synonymous with luxury, a designation that echoes the heritage of Hollywood glamor while radiating the modernity of innovative fashion. As local clientele and visitors from around the globe walk through the doors of GEARYS Rolex Boutique on this renowned street, they are surrounded by exceptional craftsmanship as they experience impeccable customer service and discover the world's most spectacular timepieces.



The GEARYS Rodeo Drive location utilizes warm tones and a soft color palette that reflects the luxurious atmosphere of its Beverly Hills surroundings. Ample space is given to the wide selection of Rolex watches on display, while comfortable seating areas offer a relaxing environment in which to experience our unparalleled service.



During the summer of 2023, GEARYS will begin a renovation of its current Rodeo Drive location into a new, 15,000-sq. ft. showroom that includes suites for private appointments as well as a rooftop garden, projected to open in spring 2024. "GEARYS Beverly Hills is proud to partner with the world’s most admired and prestigious watchmakers to present an expanded and elevated experience on Rodeo Drive,” said GEARYS Beverly Hills President and CEO Thomas J. Blumenthal. “This is an exciting opportunity for us as we continue to uphold our tradition of luxury, excellence and incomparable service for our clients, further solidifying our presence as the preeminent destination for high-end timepieces in Southern California."

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