Our Rolex History Our Rolex History

A Lasting Partnership

Our Rolex History

A fixture of the Los Angeles market since 1930, GEARYS has been a proud Official Rolex Jeweler since 1998. With experienced Sales Professionals at every GEARYS | Rolex showroom and certified, in-house watchmakers standing by at its Santa Monica and Rodeo Drive locations, GEARYS is a trusted companion to thousands who have sought help in finding and servicing their invaluableRolex timepieces.



GEARYS began as a family-owned, one-store operation in Beverly Hills in 1930. Founded by H.L. Geary, the business soon expanded thanks to its groundbreaking Gift Letter Registry. After establishing watch and fine jewelry sales in 1997, GEARYS became an Official Rolex Jeweler in 1998.



GEARYS began its relationship with Rolex in 1998, when its Rolex showroom debuted in the GEARYS Beverly Hills flagship. In 2004, GEARYS opened its first dedicated Rolex boutique on the world renowned Rodeo Drive in Beverly Hills. Just five years later, in 2009, it inaugurated the beautiful Century City Mall boutique, featuring a wide array of Rolex watches situated in a key juncture of the prominent shopping center. In 2017, GEARYS established a sweeping 3,100-sq. ft. space in Santa Monica, writing the next chapter in its partnership with Rolex.



GEARYSWith its multiple locations in Beverly Hills, Rodeo Drive, Century City, and Santa Monica, GEARYS is poised to offer its clients a luxurious experience with first-class service, a highly knowledgeable team, and an incredible selection of the finest Rolex timepieces. From this strong foundation, GEARYS' well established partnership with Rolex has grown to unimaginable heights, with a new and exciting announcement to come later in 2023.

Rolex Boutique Rodeo Drive Close

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