Rolex Boutique Santa Monica Rolex Boutique Santa Monica

A Distinct Luxury Experience


In 2009, GEARYS Beverly Hills inaugurated its second dedicated Rolex Boutique in the Westfield Century City Shopping Center. A $1 billion remodel of the mall in 2017 allowed for a thorough update of the existing space into its current lavish form.



Outward-facing vitrines welcome visitors to GEARYS Rolex Boutique in Century City, offering a mesmerizing peek at the extensive variety of Rolex watches inside. From the function-forward profile of the Professional series to the handsome aesthetic of the Classic series, GEARYS offers a full array of exquisite Rolex timepieces for our clients.

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Undulating, convex glass walls mark the exterior of GEARYS Rolex Boutique in Century City, a feature resembling the Cyclops date lens — one of the most distinct and recognizable Rolex traits. As clients walk through the doors, they are greeted by an ocean-inspired decorative pattern and glass wall, which decorate the boutique space in honor of the Oyster — the water-resistant watch case introduced by Rolex in 1926.



A beautifully appointed private meeting room is appointed with a backdrop of Downtown Los Angeles at dusk, replete with a silhouette of palm trees lining the foreground as the city shines in the night. Comfortable seating in Rolex-themed green and decorative elements inspired by Rolex timepieces invite you to relax, try on our full complement of watches, and - ultimately - celebrate the purchase of your very own Rolex.

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